The display content in a Xequal™ Digital Signage System is interactive in nature, as in a regular website. It comprises text, pictures, animation and full video, with clickable links, as on a regular webpage. The display content can be created, compiled and edited with the Xequal™ Display Content Manager - a user-friendly GUI software, which runs on any regular PC. After it is created, the display content is downloaded into individual display unit, through a local USB connection or the remote Internet connection (either wired or wireless).